Our Team

OUR PHILOSOPHY

Profeet was founded in 2001 with the sole aim of ensuring everyone could be comfortable and able to perform to the very best of their ability, in their ski boots, running shoes and other footwear.

From working closely with both top athletes and manufacturers over a number of years, we understood the importance placed by all involved on getting their ski boots and footwear just right.

Athletes routinely had footwear modified and used custom insoles, which they relied on as standard equipment, to improve their comfort, increase their performance and reduce stress and strain on their bodies.

In contrast, we had observed first-hand, people suffering from footwear issues on ski holidays in the alps and while running around the Thames in Fulham and Putney.

Profeet was founded to bring the advantages experienced by top athletes to everyone. We have brought together, biomechanical knowledge, advanced analysis technologies, custom insoles and footwear expertise.

Fine-tuned into our 3-step process we aim to create a custom ski boot or footwear solution for you while you wait.

Our footwear staff are active in sport and most have graduated from top universities in the fields of biomechanics, sports science and sports rehabilitation.

Our ski staff are professional ski boot fitters. Many are ski instructors and have a wealth of experience fitting ski boots in-store and in resorts. We all share a common passion for snow sports.

Johan

Manager - Sports Lab & Ski Boot Lab

Johan joined Profeet in 2014 and has developed his ski boot fitting skills in our Ski Boot Lab and obtained a ‘Masterfit Masters’ in boot fitting. He became the Ski Boot Lab Manager in 2021 and has a loyal following of customers who see him for new boots and boot tweaks on a yearly basis. Johan has spent five ski seasons in Norway skiing and working in rental shops. In his spare time he has developed a keen interest in running and especially ultrarunning.

Polly

Assistant Manager & Senior Technician - Sports Lab

Polly has completed an MSc in Sports and Exercise Biomechanics with a skiing based dissertation. She is a BASI qualified ski instructor and has completed the infamous Inferno ski race. She is also keen on running and walking mechanics and has worked on the effects of excessive altitude exercise on the human body. A hockey player and coach, Polly also loves outdoor exercise and mountain biking and has travelled extensively.

Sam

Assistant Manager & Senior Technician - Ski Boot Lab

Sam joined Profeet in 2019 as a ski boot technician and has since trained as a run and footwear technician. He has been fitting ski boots since 2014 and has worked as a boot fitter in the UK, New Zealand and the French alps. Sam loves to snowboard in all conditions and terrain and in his spare time enjoys long distance multi day trekking, climbing and all outdoor activities.

Steve

Senior Technician – Sports Lab

Steve joined Profeet in 2009 and has been one of our primary Senior run Technicians since 2011. He has a degree in Sports Therapy and Sports Massage. He is an former athlete specialising in 800m and cross country.

Matt

Technician - Ski Boot Lab

Matt studied Sport & Exercise Science at Portsmouth, followed by a Masters in Sport Psychology. A lifelong skier, he has regularly skied in Italy and France, as well as working a season in Banff, Canada in 2022. He brings expertise, experience and insight to the Profeet Ski Boot Lab.

Glen

Technician - Ski Boot Lab

Glen has competed in FIS Slalom, GS and Super G and spent 4 seasons in Switzerland and one in New Zealand and is also qualified windsurfing instructor.

Shirley

Technician – Sports Lab

Shirley attended Loughborough University attaining a degree in Sport and Exercise Technology (BSc) followed by a Masters in Sports Biomechanics (MSc). She is passionate about biomechanics and in particular, supporting women in sport to achieve their best performance and was part of the flagship WiST Fellowship Progamme.

Laquan

Technician – Ski Boot Lab

Laquan discovered his love of snowsports in his teens when he joined “Snow Camp”. Working alongside some of the biggest names in skiing, Laquan is a dual-qualified instructor and has since worked as a ski school manager. He is bringing his industry experience to the Profeet Ski Boot Lab.

Jo Parsons

Marketing & Digital Manager

Jo has worked with Profeet since 2002 and is a longtime friend and advocate of the business. She is a passionate skier, keen sailor, sometime runner and newby kayaker. Jo takes care of Profeet’s website, ambassador programme and all things digital. A BA(Hons) design graduate, she brings creativity, experience and humour to the Profeet mix.

Charlotte

Customer Service Supervisor

Charlotte has a degree in Russian and Italian and grew up in a sporting family; running, skiing, rowing, playing tennis. Charlotte still runs and goes to the gym regularly.

BSBA

British Ski Boot-fitters Association

Profeet are a BSBA Platinum Plus member and all Profeet staff are BSBA trained.

www.skibootpro.co.uk

OUR BRANDS, FOOTWEAR AND SKI BOOTS

We continuously test and assess our products in-store, on the roads, the trails and the slopes. We participate in key international tests and launches and attend key events like the SIGB Ski and Boot test before selecting our range.

We look for fit, function, comfort and performance and have close relationships with all the brands we sell.

We often consult and work with product designers and developers and are one of a select group to be invited to global meetings.

Our Ski boot brands

See our ski boot range

Our Running brands

See our running shoe range

Our Outdoor Brands

See our walkingboot range

Our ambassadors

Hugh Graham-Watson

Snowsport England Freestyle Skier

Hugh started free skiing at 18 and just a few years later was accepted into the Snowsport England Park and Pipe squad. Now 21, fearless Hugh is keen to see how far he can go in this sport. When he isn’t in the mountains, Hugh trains at Milton Keynes Snozone.

@hughgwski

Melissah Gibson

Ultra Runner

Having discovered a passion for running quite late at 28 Melissah has made up for lost time, running 100 marathons in 12 years with a PB of 2:36. She is preparing to run for England at Copenhagen marathon in May 2024, followed by the Comrades ultramarathon in South Africa in June. In March she ran the 2nd fastest time ever by a British female over 100km, qualifying for the World Champs in India in 2024.

Harry Leleu

GB Triathlete

Represented GB in Elite Olympic distance triathlon. Ranked 7th in UK and 122 in world. European U23 gold medal 2019. 4th Tangier World Cup 2023 and 14th Rome World Cup 2023. Looking to race world series level against the best athletes in the world.

Lewis Prosser

Wales Hockey Team Captain

Lewis is an international hockey player and captain for Wales. All time male record for the no. of caps played for Wales across any team sport with 175 caps to date, 3 x Commonwealth Games athlete, Premier league winner. Lewis continues to play for Wales and Premier league club East Grinstead. He is preparing for the World Cup in India in January, while being a personal trainer and performance nutritionist in London.

Lp-nutrition.com

Ajeet Singh Dale

Professional Cricketer & Fast Bowler

Current professional cricketer for Gloucestershire CCC. Aj is a fast bowler who made his first-class debut in the Bob Willis trophy against Sussex in 2020, and he has career best figures of 3-20. Aj is looking forward to a successful 2021 season.

Iain Martin

Ultra Runner, Skier & Adventurer

As a long time friend and colleague of Profeet, we’re delighted to feature Iain in our Ambassador Hall of fame. An experienced marathon/ultra runner and skier, Iain completed the UTMB in August 2022 and continues to compete in Triathlons internationally.

skipedia.co.uk

Emily Godley

Team GB Weightlifter 71/76kg

Won Commonwealth Gold in 2018 & European Championships Silver in 2019. Became the first female weightlifter in 25 years to win a medal at the World Championships 2019. She took 1 Silver and 2 Gold medals at the European Championships in 2021, earning her place on the British Weightlifting team at the Tokyo Olympics.

Teamengland.org

Tin-Tin Ho

British Table Tennis Player, OLY

50 x English National Champion (in all age groups and all individual events), 4 x English National Champion (senior women singles), 2 x Commonwealth Games silver medallist (mixed doubles), Commonwealth bronze medallist (team), U21 European Doubles Champion 2019. Tin-Tin is also a medical student with a first class degree in Bachelor of Medical Science.

teamengland.org

Jessie Tappin

GB Heptathlete turned 400m Hurdler

PT, Sport Masseuse & Model. Finished 6th at the Commonwealth Games in Glasgow 2014. Retired from Heptathlon due to injury to focus on 400m Hurdles: British Championship Finalist 2018, 9th in the UK rankings 2019, Gold medallist at South of England Championships 2019.

Al Humphries

Outdoor Adventurer

Alastair Humphreys is an adventurer, author and keynote speaker.

“Since I began using Profeet custom insoles in 2006 all of my previous knee, hip and shin pains I got when running have totally disappeared.”

www.alastairhumphreys.com

View all

Our partners

Mountain Tracks

Delivering outstanding alpine mountain experiences

Welcome to Mountain Tracks, where our friendly team of passionate mountain professionals is dedicated to providing incredible guided adventures. We believe in earning your trust by delivering outstanding experiences and helping you achieve your personal goals.

mountaintracks.co.uk

ALS SKI

ALS Ski Travel

If you are looking for advice on where to book then why not speak to our partners at ALS Ski who have unparalleled knowledge across the Alps and access to the most beautiful chalets, the best ski instructors and insider knowledge to make your ski trip unforgettable.

ALS-Ski.com

WE Mountain

Mountain Safety Courses Online & Offline

WEMountain is a new innovative solution for safety in
the mountains. They mix online learning and on-mountain
sessions to teach you safe access to all the best places
our surroundings have to offer.

W3mountain.com

Endure 24

The UK’s biggest 24-hour trail race

Endure24 is a 24 hour race where you run against the clock to see how many laps you can complete before time runs out. An exciting format the races can be run solo or as a team in relay, making it accessible for runners of all levels.

Endure24.co.uk

Warren Smith Ski Academy

Fun ski lessons, friendly instructors

Famous for its level of excellence at training recreational skiers, ski instructors and athletes, WSSA offers instruction courses in the UK and on the slopes. For intermediate, advanced and expert – take your skiing to the next level!

warrensmith-skiacademy.com

Mountain Beds

Established in 1992 by sisters Melissa and Camilla Brownlow, we have an exceptional knowledge of the best ski resorts and accommodation available in the Alps, to help you book your next ski holiday. From self-catered apartments to all-inclusive packages, we can find the perfect fit for you.

www.mountainbeds.com

Physiosteo

We believe that early management of an injury is key to a fast and optimal recovery. We offer osteopathy treatments and rehabilitation in the comfort of your own home or in your office. Our aim is to restore balance and optimise function.

www.physiosteo.co.uk

Physio Remedies

We do a whole lot of analysis, assessment and question-asking to figure out the best way to treat you. We look at your entire body (not just what’s hurting), discuss your lifestyle and habits, and come up with a recovery programme that fits in with your lifestyle.

physioremedies.com

St Mary’s University

St Mary’s University is one of London’s top-performing sports institutions providing students with state-of-the-art sports facilities equipped to world-class standards.

www.stmarys.ac.uk

Ride Republic

Ride Republic is a boutique indoor cycling studio specialising in performance based high intensity workouts, on a bike fitted with a power meter and a competitive leaderboard, the burnboard. You can set goals and track your performance from class to class via the website. All the instructors are highly trained to drive you to reach your personal best.

riderepublic.co.uk