Our Team - staff & technicians, running shoe fitting, BSBA ski boot fitters


Profeet was founded in 2001 with the sole aim of ensuring everyone could be comfortable and able to perform to the very best of their ability, in their ski boots, running shoes and other footwear.


From working closely with both top athletes and manufacturers over a number of years, we understood the importance placed by all involved on getting their ski boots and footwear just right.


Athletes routinely had footwear modified and used custom insoles, which they relied on as standard equipment, to improve their comfort, increase their performance and reduce stress and strain on their bodies.

In contrast, we had observed first-hand, people suffering from footwear issues on ski holidays in the alps and while running around the Thames in Fulham and Putney.


Profeet was founded to bring the advantages experienced by top athletes to everyone. We have brought together, biomechanical knowledge, advanced analysis technologies, custom insoles and footwear expertise.


Fine-tuned into our 3-step process we aim to create a custom ski boot or footwear solution for you while you wait.

Our team

Our footwear staff are active in sport and most have graduated from top universities in the fields of biomechanics, sports science and sports rehabilitation.

Our ski staff are professional ski boot fitters. Many are ski instructors and have a wealth of experience fitting ski boots in-store and in resorts. We all share a common passion for snow sports.


Manager - Sports Lab & Ski Boot Lab

Johan joined Profeet in 2014 and has developed his ski boot fitting skills in our Ski Boot Lab and obtained a ‘Masterfit Masters’ in boot fitting. He became the Ski Boot Lab Manager in 2021 and has a loyal following of customers who see him for new boots and boot tweaks on a yearly basis. Johan has spent five ski seasons in Norway skiing and working in rental shops. In his spare time he has developed a keen interest in running and especially ultrarunning.


Assistant Manager & Senior Technician - Sports Lab

Polly has completed an MSc in Sports and Exercise Biomechanics with a skiing based dissertation. She is a BASI qualified ski instructor and has completed the infamous Inferno ski race. She is also keen on running and walking mechanics and has worked on the effects of excessive altitude exercise on the human body. A hockey player and coach, Polly also loves outdoor exercise and mountain biking and has travelled extensively.


Assistant Manager & Senior Technician - Ski Boot Lab

Sam joined Profeet in 2019 as a ski boot technician and has since trained as a run and footwear technician. He has been fitting ski boots since 2014 and has worked as a boot fitter in the UK, New Zealand and the French alps. Sam loves to snowboard in all conditions and terrain and in his spare time enjoys long distance multi day trekking, climbing and all outdoor activities.


Senior Technician – Sports Lab

Steve joined Profeet in 2009 and has been one of our primary Senior run Technicians since 2011. He has a degree in Sports Therapy and Sports Massage. He is an former athlete specialising in 800m and cross country.


Technician - Ski Boot Lab

Glen has competed in FIS Slalom, GS and Super G and spent 4 seasons in Switzerland and one in New Zealand and is also qualified windsurfing instructor.


Technician - Ski Boot Lab

Fin studied marine biology at University in Scotland. He grew up skiing in Europe with family, an activity he continued in Scotland during his time at University. In 2019, he spent a ski season in Japan. In 2023 he lived in Australia where he worked as an assistant in a podiatry clinic which sparked a deeper interest in biomechanics and podiatry. The Profeet Lab allows Fin to combine these two interests to great effect.


Technician - Ski Boot Lab

Matt studied Sport & Exercise Science at Portsmouth, followed by a Masters in Sport Psychology. A lifelong skier, he has regularly skied in Italy and France, as well as working a season in Banff, Canada in 2022. He brings expertise, experience and insight to the Profeet Ski Boot Lab.


Technician – Sports Lab

Shirley attended Loughborough University attaining a degree in Sport and Exercise Technology (BSc) followed by a Masters in Sports Biomechanics (MSc). She is passionate about biomechanics and in particular, supporting women in sport to achieve their best performance and was part of the flagship WiST Fellowship Progamme.

Jo Parsons

Marketing & Digital Manager

Jo has worked with Profeet since 2002 and is a longtime friend and advocate of the business. She is a passionate skier, keen sailor, sometime runner and newby kayaker. Jo takes care of Profeet’s website, ambassador programme and all things digital. A BA design graduate, she brings creativity, experience and humour to the Profeet mix.


Customer Service Supervisor

Charlotte has a degree in Russian and Italian and grew up in a sporting family; running, skiing, rowing, playing tennis. Charlotte still runs and goes to the gym regularly.


British Ski Boot-fitters Association

Profeet are a BSBA Platinum Plus member and all Profeet staff are BSBA trained.



We continuously test and assess our products in-store, on the roads, the trails and the slopes. We participate in key international tests and launches and attend key events like the SIGB Ski and Boot test before selecting our range.

We look for fit, function, comfort and performance and have close relationships with all the brands we sell.

We often consult and work with product designers and developers and are one of a select group to be invited to global meetings.

Our Ski boot brands

Our Running brands

Our Outdoor Brands

Our ambassadors

Our partners


Profeet’s services are by appointment only, please call or book online in advance

Call 020 7736 0046