Profeet was founded in 2001 with the sole aim of ensuring everyone could be comfortable and able to perform to the very best of their ability, in their ski boots, running shoes and other footwear.


From working closely with both top athletes and manufacturers over a number of years, we understood the importance placed by all involved on getting their ski boots and footwear just right.


Athletes routinely had footwear modified and used custom insoles, which they relied on as standard equipment, to improve their comfort, increase their performance and reduce stress and strain on their bodies.

In contrast, we had observed first-hand, people suffering from footwear issues on ski holidays in the alps and while running around the Thames in Fulham and Putney.


Profeet was founded to bring the advantages experienced by top athletes to everyone. We have brought together, biomechanical knowledge, advanced analysis technologies, custom insoles and footwear expertise.


Fine-tuned into our 3-step process we aim to create a custom ski boot or footwear solution for you while you wait.

Our team

Our footwear staff are active in sport and most have graduated from top universities in the fields of biomechanics, sports science and sports rehabilitation.

Our ski staff are professional ski boot fitters. Many are ski instructors and have a wealth of experience fitting ski boots in-store and in resorts. We all share a common passion for snow sports.


Manager - Ski Boot Lab

Johan joined Profeet in 2014 and has developed his ski boot fitting skills in our Ski Boot Lab and obtained a ‘Masterfit Masters’ in boot fitting. He became the Ski Boot Lab Manager in 2021 and has a loyal following of customers who see him for new boots and boot tweaks on a yearly basis. Johan has spent five ski seasons in Norway skiing and working in rental shops. In his spare time he has developed a keen interest in running and especially ultrarunning.


Assistant Manager – Sports Lab

Tom has a degree in Sport Science and a specific interest in Biomechanics. He’s a former rower who has achieved a number of medals at the British Rowing Championships. He is also REPs level 3 personal trainer.


Senior Technician - Ski Boot Lab & Technician Sports Lab

Sam joined Profeet in 2019 as a ski boot technician and has since trained as a run and footwear technician. He has been fitting ski boots since 2014 and has worked as a boot fitter in the UK, New Zealand and the French alps. Sam loves to snowboard in all conditions and terrain and in his spare time enjoys long distance multi day trekking, climbing and all outdoor activities.


Senior Technician – Sports Lab

Steve joined Profeet in 2009 and has been one of our primary Senior run Technicians since 2011. He has a degree in Sports Therapy and Sports Massage. He is an former athlete specialising in 800m and cross country.


Customer Service Supervisor

Charlotte has a degree in Russian and Italian and grew up in a sporting family; running, skiing, rowing, playing tennis. Charlotte still runs and goes to the gym regularly.


Technician – Ski Boot Lab

Polly has completed an MSc in Sports and Exercise Biomechanics with a skiing based dissertation. She is a BASI qualified ski instructor and has completed the infamous Inferno ski race. She is also keen on running and walking mechanics and has worked on the effects of excessive altitude exercise on the human body. A hockey player and coach, Polly also loves outdoor exercise and mountain biking and has travelled extensively.


Technician – Ski Boot Lab

Halli has an MSc in Sports Biomechanics, has worked for two ski seasons in the French alps, played university volleyball and competed in gymnastics and dance competitions. She is also a keen musician and has volunteered as a first aider. Halli also likes to help others and has volunteered overseas helping to reconstruct a village destroyed by a typhoon and while doing so educated the villagers on hygiene and fitness.


Technician – Sports Lab

Morgan has masters degrees in Mechanical Engineering and Sports Biomechanics, with a keen interest in research. He is passionate about fitness, having taken part in the Race to the Stones ultramarathon.


British Ski Boot-fitters Association

Profeet are a BSBA Platinum Plus member and all Profeet staff are BSBA trained.



We continuously test and assess our products in-store, on the roads, the trails and the slopes. We participate in key international tests and launches and attend key events like the SIGB Ski and Boot test before selecting our range.

We look for fit, function, comfort and performance and have close relationships with all the brands we sell.

We often consult and work with product designers and developers and are one of a select group to be invited to global meetings.

Our Ski boot brands

Our Running brands

Our Outdoor Brands

Our ambassadors

Our partners


Profeet’s services are by appointment only, please call or book online in advance

Call 020 7736 0046