The Profeet Blog, find all the latest reviews & news
HOKA Returns to Profeet

We are excited to welcome HOKA back to Profeet!

Salomon Debuts The S/pro C Alpha Boa® Range 2027

Upper BOA, lower buckle for unmatched energy transmission, precision and confidence

Welcome to the all-new Saucony Endorphin Azura

The smart trainer that bridges the gap between daily and race shoes.

Are you wearing the right running shoes?

Running shoe design has become increasingly more sophisticated - with so many options! How can you be certain that you're wearing the right shoes?

Profeet partners with JPT Fitness

Profeet customers get 50% off their first month, plus a discounted monthly membership.

The Epic Salomon & Profeet Ski Boot Giveaway

Enter our prize draw for a chance to WIN Salomon Ski Boots + Profeet Custom Fitting*

One day… Or day one. You decide.

Start the New Year on a positive footing

Christmas Opening Hours 2025

Profeet's opening hours during the Christmas period 2025, plus mail order delivery dates.

WE Mountain Safety

We have joined forces with WE Mountain to bring you the ideal way to stay safe whilst you venture into the Off Piste terrain.

An evening with Paralympic Skiers, Menna & Katie

A fascinating and informative event with Paralympic medal winner Menna & her guide Katie, at the Profeet Lab, hosted by CHEMMY ALCOTT

Profeet’s Frazer discusses the best ski boots of 2026

Frazer joins the award-winning Ski Podcast to share expert knowledge on the subject

We’re at the Snow Show London, 2025

If you're planning to visit the Snow Show, Olympia, pop up stairs and say hello. We'll be available to discuss custom fitted ski boots and more...

OUR SERVICE IS BY APPOINTMENT ONLY

Profeet’s services are by appointment only, please call or book online in advance

Call 020 7736 0046